Propaganda. Pure coincidence (: and I would like to add: Even though in Persuasion class we spent the week on Hoffer's model for propaganda, I managed to keep my mouth shut, I didn't try to show off in Mass Media class with what we had learnt on Hoffer.
In Mass Media class, we covered a model of propaganda according to some guy called Edward Bernays, whose main claim to fame seems to have been that he was some kind of nephew of Sigmund Freud
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